826 Branding Project

826 National is a nonprofit organization dedicated to helping students, ages 6–18, improve their expository and creative writing skills. Each 826 center worked with local artists and designers to craft a distinct fantasy retail environment. Local creative types would leap in to conjure a wonderful world that would delight customers and intrigue kids and the products they created and sold. These sales would help pay the rent on the buildings. For this project I was put into the idea that I was designing a real brand to expand on 826 Literature. First I explored a location in Michigan, for this I had chosen Ann Arbor. Looking into information about Ann Arbor helped me decide what direction for a store I wanted to create. In this case due to Ann Arbor having very high educational rates I decided to create a workplace for students that is fun but also relaxing.