Veterans Hospital Rebrand

Branding Project

This was a sponsored project working with the Veterans Hospital in Detroit Michigan on how to give the veterans who go there a better and more welcoming experience. Our mission was to show that we promise to value your voice, we promise to know your story and we promise to guide you through every step of the journey. We wanted to create a empathetic, personalized and intuitive brand system.

Idenity Brand Guide

A block, a simple shape/form known to everyone. It has many names. It is the base that
makes our buildings, the nucleus of an atom, even embedded in the very fabric. Blocks
are a lot like us. To each there is a story, amongst many other names. And just like us,
they need each other. Friends, comrades, amongst many other names..., because
together we are stronger.

Group Members for Project:

Luke Fabricatore: https://luke.media/
Johanna Moreta: https://johannadesigns.cargo.site/
Zoe Talley

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